Our Story

Founded in 2001, by Jill and Frank Seton, 180 Degrees started with a small range of sweet and savoury biscuits. Shortly after, Nigel Cranston joined, and the three of them channelled their passion for food to produce the finest quality crackers.

The Arnott’s Group acquired 180 Degrees in 2021, and in 2023, moved to the business to a new bakery in Avondale to allow for further growth to our premium cracker brand.

Today 180 Degrees has grown into one of the largest premium biscuit and cracker brands in New Zealand and continues to be lovingly made by our expert team here in New Zealand.

Lovingly crafted using natural ingredients and created for taste, our crackers when combined with cheese or your favourite topping are a match made in heaven!

As our motto says, we are “Created for Taste”!

We batch bake a selection of delicious oat and seed crackers, cheese sticks and bites for you to enjoy on any occasion.

Naturally Simple

We are a Kiwi born and bred company (now internationally owned) established in 2001. Since then, we have watched our company grow into a staple in many New Zealand and international homes. All of our artisan crackers and biscuits are made from the highest quality natural ingredients. Created for taste, our customers love our attention to detail.

You will too!